Direct Your Customers To What They Want

The option to search within a website is becoming more common. However, this feature is only beneficial if users receive relevant search results.

Flat image depiction of a target with multiple arrows pointing at it, demonstrating the importance of targeting your audience.

Think of it like a mini search engine for your website.

Users type keywords into your search bar, and your website lists the best matches. In order for this to be helpful, you have to establish what words or phrases people are searching, and what they hope to find by searching them.
Flat image depiction of user search optimization

An Example Of How This Works.

A company sells furniture. A customer goes to their website, clicks on the search bar, and types in “couches.” However, the company refers to these items as “sofas.” A good search algorithm should be able to direct the user to the sofas page. If they are notified with “sorry, no matches found,” or if the results are irrelevant, they might hit the back button, or they might even bounce (the Google Analytics term for leaving a website).

User search optimization identifies what your users are searching so that you can tailor the results. Websites that have an abundance of products or content can particularly benefit from this, as it provides a quicker way for users to access information.