Websites designed to send and/or receive sensitive information should have an SSL certificate. If you accept, or plan to accept credit card transactions, it is a requirement. When customers identify that you have taken the steps necessary to protect their personal information, a level of trust is obtained. Therefore, they will be far more likely to establish a relationship, and execute business transactions with your company.
When an online purchase is made, the information is passed by several computers or servers before it reaches the correct web server hosting the intended website. During this travel, anyone can access the details of the transaction. If the website has an adequate SSL certificate, these details would look like complete and utter gibberish to an outside audience. How? Encryption takes place once the transaction is complete, transforming the once readable data into unreadable nonsense. Only once it has reached the correct destination can the details be transformed back.
There are many SSL providers and various types of SSL certificates available. The costs and resources required to run the software varies enormously. If you’re unsure where to start, we can help you determine the best certificate for your website, make sure it is purchased from a trusted provider, and properly install the software on your web server.