As of January 2016, there were over 2.3 billion active social media users worldwide, and this number keeps climbing. Being able to target an audience with any given post you make automatically increases the likelihood of driving traffic to your website.
Social media integration helps improve SEO by means of content outreach. Leading traffic to your most important, heavily weighted web pages, can help you move up in the rankings. A solid social profile can also enable your company to appear atop search engine results.
Due to its popularity, social media has become a fun new way for businesses to interact with their customers. It is also a great way to receive feedback and adjust your marketing strategy accordingly. This can help you target a new audience and build new relationships.
Marketing via social media is typically free. The only real cost is time. Which is easily justified considering the potential impact it can have on your business. Promotional campaigns targeting a particular audience can also be extremely effective on these platforms.
Appropriately communicating your thoughts and information can establish a permanent positive image of your company’s expertise and credibility. In doing so, social networks can help solidify your brand recognition, gain trust, and generate loyal customers.
Making regular social media posts can get you noticed by people and companies you may never knew existed. What’s more, it regularly circulates your name, products and services, and brand. You never know when any given post will lead to a new exciting opportunity.