A recent study concluded that a one second delay in page load time resulted in
All that in one second! And what’s worse, the users contributing to these statistics are likely telling their peers about the poor experience. Bad, bad, bad business.
Furthermore, Google and search engines alike actually factor in page load time when determining search engine rankings. Meaning the faster you are, the higher you appear. That being said, if you’ve got good SEO without a fast website, think of what you’re missing when people abandon your site due to slow load times. What a waste! Increasing load time is an investment you can’t afford to ignore.