In order to be effective, your users have to connect with your content. You have to understand what they want and explain how you plan to deliver, all while fighting to keep their attention. With the overload of information available nowadays, this can be a difficult task. Therefore, how you present your information should be planned and executed with precision. The content has to be simultaneously interesting and informative.
If you’ve mastered this balance of psychologies, you’ve got the goods! And that’s awesome. But if you don’t feel you’re cut out for content development, you should focus on finding a solution. Because this is one area that can make or break your websites success.